Platform Features

Everything you need to run trackable direct mail campaigns, from code generation to redemption analytics.

📊 Campaign Management

Multiple Campaign Types

Choose from Static/Display, Direct Mail, or Tracking-only campaigns depending on your goals.

Validity Controls

Set start and end dates, valid days of week, time windows, and expiry periods.

Terms & Conditions

Configure minimum spend, max party size, booking requirements, and custom terms.

Branded Landing Pages

Customise with your logo, accent colours, and messaging. Each campaign gets its own URL.

Campaign Status Control

Pause, activate, or end campaigns at any time. Friendly messages shown for inactive campaigns.

Industry Classification

Categorise clients by industry for reporting and cross-promotion network management.

🎟️ Voucher & Code Generation

Bulk Code Generation

Generate up to 10,000 unique voucher or tracking codes in one click. Custom prefixes supported.

Print-Ready QR Codes

300 DPI QR code images in multiple sizes (20mm, 30mm, 40mm) for professional print quality.

CSV Export

Export codes with redemption URLs for mail merge. Perfect for variable data printing.

ZIP Export with Images

Download a ZIP file containing CSV and all QR code images in a folder, ready for print production.

Discount Configuration

Percentage off, fixed amount, free item, or custom discount types with descriptions.

Code Uniqueness

Every code is guaranteed unique across all campaigns. No duplicates, no confusion.

📈 Tracking & Analytics

QR Scan Tracking

Every scan is logged with timestamp, device type, and location (city/country).

Unique Visitor Counts

Distinguish between total scans and unique visitors to measure true reach.

Response Rate Calculation

For DM campaigns: see what percentage of codes have been scanned.

Lead Capture Analytics

Track email capture rates from landing page visits to voucher claims.

Redemption Tracking

See which vouchers have been redeemed, when, and the transaction values.

ROI Calculation

Track total revenue, discount given, and calculate return on campaign investment.

✅ Staff Redemption

Mobile-Friendly Interface

Staff scan customer's QR with their phone camera — no app required. Works on any smartphone.

Clear Restriction Display

All terms and conditions shown prominently so staff can verify eligibility before applying discount.

Transaction Recording

Staff enter the transaction amount for accurate ROI calculation. Optional for quick redemptions.

T&C Override with Audit

When terms aren't met (wrong day, time, etc.), staff can override with acknowledgment. All overrides are logged.

No EPOS Integration Required

Works standalone — staff apply the discount manually after confirming with VoucherTrack.

Valid Voucher
Discount
20% Off
Food & Drink
Valid: ✓ Today is valid
Min Spend: £25.00
Expires: 28 Feb 2026

🛡️ Security & Viral Features

Abuse Detection

Automatic detection of disposable emails, velocity abuse, and duplicate signups with risk scoring.

Auto-Block & Flag

High-risk signups are blocked automatically. Medium-risk entries are flagged for manual review.

IP Velocity Checks

Detect when too many signups come from the same IP address in a short time period.

Offer Sharing

Customers can share their voucher link with friends. Track referrals and attribute new signups.

Share Limits

Control how many friends each customer can refer, and cap total referrals per campaign.

WhatsApp Integration

One-click WhatsApp sharing button for easy mobile sharing with pre-filled message.

📱 SMS & Advanced Channels

SMS Voucher Delivery

Send voucher codes via SMS in addition to email. Mobile number capture with consent tracking.

Birthday Campaigns

Automatically trigger birthday vouchers based on captured date of birth. Delight customers on their special day.

Configurable Registration

Choose which fields to capture: email, name, mobile, postcode, date of birth. Mark fields as required or optional.

Scheduled Emails

Automatic reminder emails at +3 days, +7 days, and expiry warning. Lifecycle email automation.

Terms Override

Staff can override T&C violations with acknowledgment. Management overrides are logged for auditing.

Cross-Promo Network

Show partner offers on thank-you pages. Control by industry to avoid competitors.

🔌 Integration & Export

Tracking Pixels

Add Google Tag Manager, Google Ads, and Meta Pixel IDs for retargeting and conversion tracking.

Lead Export

Download captured emails as CSV for import into your CRM or email marketing platform.

Webhook Support

Receive real-time notifications when vouchers are redeemed for e-commerce integration.

Ready to Get Started?

Check out our user guides for step-by-step instructions on creating your first campaign.

View User Guides →