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📈

Static Tracking Campaigns

Simple click tracking for any print or display material

When to use Tracking (Static)

Use when you want to track engagement with print materials but don't need voucher redemption. Perfect for: business cards, leaflets, posters that link to your website.

How It Works

A tracking campaign creates a QR code that:

  1. Records the scan (time, device, location)
  2. Optionally captures email/name
  3. Redirects to your chosen URL

No vouchers, no redemption — just clean tracking and lead capture.

Creating a Static Tracking Campaign

1. Start a New Campaign

From your dashboard, click New Campaign and select 📈 Tracking (Static).

2. Set Campaign Details

  • Campaign Name — Internal reference (e.g., "Feb Business Cards")
  • Destination URL — Where to redirect after scanning
  • Lead Capture — On/Off (ask for email before redirecting)

3. Configure Lead Capture (Optional)

If lead capture is enabled, you can customise:

  • Headline — "Stay in touch" / "Get updates"
  • Description — Why they should share their email
  • Fields — Email only, or Email + Name
  • Skip Option — Allow skipping lead capture

4. Create & Get Your QR Code

Click Create Campaign to get your tracking QR code.

Use Cases

📇 Business Cards

Track how many people scan your card. See which events/meetings generate the most scans.

📄 Brochures

Different QR codes on different pages show which content drives engagement.

🪧 Event Signage

Track engagement at trade shows, conferences, or networking events.

📰 Print Advertising

Measure response to magazine ads, newspaper inserts, or sponsored content.

What You Can Track

For each scan, VoucherTrack records:

  • Timestamp — Exact time of scan
  • Device Type — Mobile / Desktop
  • Operating System — iOS, Android, etc.
  • Approximate Location — City-level from IP
  • Referrer — Where they came from (if applicable)

Static vs DM Tracking

Feature Static Tracking DM Tracking
QR Codes One code for everyone Unique per recipient
Tracking Total scans Which specific recipient scanned
Best for Posters, cards, brochures Addressed mail, personalised letters
Setup Instant — one QR Generate codes, export for print

UTM Parameters

The redirect URL can include UTM parameters for Google Analytics:

https://yoursite.com/?utm_source=print&utm_medium=qr&utm_campaign=feb-brochure

This lets you see QR traffic alongside other channels in your analytics.

💡 Multiple Tracking Codes

Create separate tracking campaigns for different materials (e.g., "Business Cards A5" vs "Trade Show Poster"). This shows which placements perform best.