Understanding Analytics

The Campaign Funnel

VoucherTrack measures your campaign through a conversion funnel:

Key Metrics Explained

Vouchers Issued

Total number of voucher codes created for this campaign. For static campaigns, this is 1. For direct mail campaigns, this equals how many codes you generated.

QR Code Scans

How many times the voucher QR code or link has been opened. This shows initial engagement — someone saw your mail/poster and was interested enough to scan.

Leads Captured

Number of people who submitted their email address on the voucher landing page. This is valuable first-party data for future marketing.

Redemptions

Vouchers that were actually used at point of sale. This is the ultimate measure of campaign success — actual customers through the door.

Transaction Value

If staff enter the bill amount during redemption, you'll see:

• Total Revenue — Sum of all transaction values
• Average Transaction — Revenue ÷ Redemptions
• ROI — Revenue generated vs. campaign cost (if you've entered it)

Conversion Rates

VoucherTrack calculates three key conversion rates:

Benchmarks

What's a "good" result? Here are typical ranges for hospitality direct mail:

Time-Based Analysis

The analytics dashboard shows activity over time:

• Daily Chart — See which days get the most activity
• Hour of Day — When do people scan? (Useful for timing future drops)
• Day of Week — Which days convert best?

Device & Location

Understand your audience better:

• Device Type — Mobile vs. Desktop (usually 95%+ mobile for QR)
• Operating System — iOS vs. Android
• Approximate Location — Based on IP (city-level)