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📬

Direct Mail Campaigns

Tracked QR codes for print — see who scans, capture registrations, issue vouchers

When to use Direct Mail campaigns

Use DM campaigns when you're sending physical mail (postcards, letters, leaflets) and want to track which specific recipients respond. Each mail piece gets a unique QR code that directs the recipient to your landing page.

How It Works

📬
Mail Piece
Unique QR code
→
📱
Recipient Scans
Scan tracked
→
📝
Landing Page
Registers details
→
🎟️
Gets Voucher
Ready to redeem

Each mail piece has a unique tracking QR code. When someone scans it:

  1. The scan is tracked — you know which mail piece was scanned, even if they don't register
  2. They land on your campaign offer page with your branding and offer details
  3. They register with their email and details
  4. They receive their unique voucher code on screen and by email
✅ Key advantage over pre-generated vouchers

You capture the recipient's details (email, name, consent) before they get the voucher. This gives you marketing permission and a direct communication channel — not just an anonymous scan.

Creating a DM Campaign

1. Start a New Campaign

From your dashboard, click New Campaign and select 📬 Direct Mail.

2. Configure the Offer

Enter your campaign details:

  • Campaign Name — e.g., "January 2026 Postcard Drop"
  • Offer Headline — What appears on the landing page (e.g., "20% Off Your First Visit")
  • Offer Description — Supporting details about the offer
  • Discount Type & Value — The actual discount recipients will receive
  • Valid From/Until — Campaign dates

3. Customise the Landing Page

The landing page is what recipients see after scanning. Customise it with:

  • Your logo — Appears at the top of the page
  • Accent colour — Matches your branding
  • Consent text — The marketing opt-in wording
  • Registration fields — Choose which fields to collect (email, name, mobile, postcode, etc.)

4. Set Terms & Conditions

Add any restrictions that apply to the offer. These are shown on the landing page and to staff when redeeming.

5. Create the Campaign

Click Create Campaign. You'll be taken to the campaign dashboard where you can generate tracking codes for your mailing.

Generating Tracking Codes

Once your campaign is created, generate the unique QR codes for each mail piece.

1. Open DM Tracking Codes

On your campaign dashboard, find the DM Tracking Codes section.

2. Set Quantity

Enter the number of codes you need — one per mail piece. You can generate up to 10,000 codes at once.

3. Optional: Add Code Prefix

Add a prefix to make codes easier to identify (e.g., "JAN" for your January mailing).

4. Generate

Click Generate Tracking Codes. The codes are created instantly.

Exporting for Print

You have two export options:

📥 CSV Export

Download a CSV with tracking codes and URLs. Use this if your print software generates QR codes from URLs.

Columns: tracking_code, tracking_url, created_at
📦 ZIP Export

Download a ZIP containing CSV plus a folder of print-ready QR code images (300 DPI PNG).

Sizes: Small (20mm), Medium (30mm), Large (40mm)

Mail Merge Workflow

  1. Export your tracking codes (CSV or ZIP with QR images)
  2. Open your design software (InDesign, Canva, etc.)
  3. Set up mail merge with the CSV
  4. Link the QR code field to images from the ZIP (or generate from URL)
  5. Each mail piece gets a different QR code
  6. Send to print!
💡 Tip: Generate extras

Generate 5-10% more codes than your mailing quantity as buffer for print errors or reprints. Unused codes don't cost anything.

Tracking Responses

As recipients scan their QR codes, you'll see real-time stats on your dashboard:

  • Tracking Codes Generated — Total mail pieces with unique QR codes
  • QR Scans — How many mail pieces have been scanned (even without registration)
  • Leads Captured — Registrations with email and consent
  • Vouchers Issued — Voucher codes given to registered recipients
  • Redemptions — Vouchers actually used in-store
  • Response Rate — Scans ÷ Codes Generated
  • Conversion Rate — Registrations ÷ Scans
📊 Funnel visibility

With tracked QR codes, you can see the full funnel: Mail sent → QR scanned → Registered → Voucher used. This tells you not just who responded, but where people drop off — invaluable for optimising future campaigns.

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